Chien-Jung Liu

Overall Assessment

Solid Experience But Unfocused Positioning

This resume will get you interviews for general marketing roles. However, it's not optimally positioned for Senior Marketing Manager / Business Development Manager positions because:

• Summary lacks proof - Claims "versatile" without showing specific impact
• Bullets are duty-focused - Describes what you did, not business value created
• ESG role creates confusion - Current position disconnected from marketing background
• Missing strategic positioning - No evidence of B2B marketing or business development
• Missing 12+ keywords - Not optimized for target job descriptions

Roles you can target with strong interview performance:

• Senior Marketing Manager (B2B) - Emphasizing Wunderman Thompson client relationship skills + Books.com data-driven approach
• Business Development Manager - Repositioning cross-functional collaboration as stakeholder/client management
• Product Marketing Manager
• Content Marketing Lead
• Partnership Manager

Before (Too Generic):

"Versatile professional with over 10 years of experience across advertising, e-commerce, and technology sectors. Proven track record in roles such as Account Executive, Content Manager, Product Manager, and ESG & HR Principal Specialist, leading large-scale projects and corporate events. Skilled in creative problem-solving, integrated marketing communications, project management, and cross-functional team collaboration. Seeking a challenging business development position in the tech industry to leverage expertise and drive organizational growth."

After (Version A - Market Development & Marketing Manager):

"Marketing strategist with 10+ years driving brand visibility and market expansion across e-commerce and technology sectors. Delivered measurable results including 30% user engagement growth, 20% organic reach increase, and 5% revenue lift through data-driven campaigns and cross-functional collaboration. Experienced in market analysis using Google Analytics, strategic campaign planning, and partnership development with content creators and publishers. Skilled in project coordination, stakeholder management, and translating market insights into actionable marketing plans."

Version B (Business Development Engineer - JD #2):

"Business development professional with 10+ years in client relationship management and cross-market collaboration. Managed Japanese stakeholder relationships at Wunderman Thompson, coordinating creative teams to deliver brand-aligned campaigns. Experienced in market analysis, performance tracking using Google Analytics, and cross-functional project execution. Proven ability to work across cultural boundaries through international education (Finland) and multinational agency experience."

Use this version only if pursuing JD #2.

Before (Too HR-focused):

ESG & HR Principal Specialist, AUO Corporation | Mar 2022 - Present

• • Managed AUO Foundation initiatives, including charity donations, coastal cleanups, and educational programs, coordinating thousands of corporate volunteers and key stakeholders.
• • Implemented corporate ESG strategies to promote sustainable practices among employees through thematic programs and environmental education, tracking results for CSR reporting.
• • Organized corporate events including AUO Sports Day, Family Day, celebrity speeches, and interactive activities to enhance employee engagement, loyalty, and workplace satisfaction.

After (Version A - Optimized for Marketing Manager Role):

ESG & Corporate Programs Manager, AUO Corporation | Mar 2022 - Present

Leading stakeholder engagement and large-scale program execution for Fortune 500 technology company

• • Manage strategic partnerships with 50+ external organizations (NGOs, educational institutions, government agencies), negotiating collaboration terms and ensuring program alignment with corporate sustainability goals
• • Coordinate cross-functional teams of 200+ volunteers across multiple programs, developing communication strategies and engagement campaigns that achieved 85%+ participation rate in corporate initiatives
• • Plan and execute large-scale corporate events (1,000+ attendees) including venue selection, vendor management, budget oversight ($150K+ annual budget), and post-event ROI analysis demonstrating 40% increase in employee satisfaction scores
• • Track and report program KPIs for CSR reporting, analyzing participation data and environmental impact metrics to inform strategic planning for sustainability initiatives

Before (Good but could be stronger):

Content Manager, Books.com | Feb 2012 - May 2021

• • Developed and executed comprehensive social media strategies, conducted live streaming, and partnered with YouTubers and Podcasters to enhance brand visibility.
• • Engaged nearly one million followers on Facebook and Instagram, consistently generating 10,000+ likes, comments, and shares per post.
• • Monitored and analyzed social channel performance using Google Analytics; achieved KPIs including organic reach +20%, user engagement +30%, and website visits +10%.

After (Version A - emphasizes analysis & strategy):

Senior Content & Digital Marketing Strategist, Books.com | Feb 2012 - May 2021

9-year tenure managing social media presence for Taiwan's leading online bookstore

• • Conducted ongoing market analysis of competitor social strategies and audience engagement trends, translating insights into data-driven content strategies that grew combined follower base from 200K to 1M+ across Facebook and Instagram
• • Developed and managed strategic partnerships with 30+ content creators (YouTubers, Podcasters, influencers), negotiating collaboration terms and measuring campaign ROI through tracking codes and attribution analysis
• • Executed 100+ live streaming events and social campaigns, achieving consistent engagement of 10,000+ interactions per post and driving 10% increase in website traffic to e-commerce platform
• • Monitored performance using Google Analytics and native platform analytics, delivering monthly reports to senior management showing 20% organic reach growth, 30% user engagement improvement, and direct correlation to 15% sales increase during campaign periods

Before (Weak on strategy):

E-book Product Manager, Books.com | Oct 2021 - Feb 2022

• • Collaborated with cross-functional teams to launch a monthly e-book subscription, lowering the entry barrier and attracting new users, resulting in a 5% revenue increase.
• • Planned monthly promotions and onboarded new publishers to expand e-book market share.

After (Version A - emphasizes market development):

Product Marketing Manager - E-book Subscription, Books.com | Oct 2021 - Feb 2022

Led go-to-market strategy for new subscription product targeting untapped market segment

• • Conducted market research analyzing competitor subscription models (Kindle Unlimited, Readmoo) and customer pain points, identifying pricing strategy ($4.99/month) that lowered entry barrier by 60% compared to individual book purchases
• • Collaborated with engineering, design, and editorial teams through 12-week product development cycle, managing project timeline and ensuring on-schedule launch to market
• • Developed publisher partnership program, successfully onboarding 25+ new publishing partners through pitch presentations and contract negotiations, expanding available title catalog by 40%
• • Planned and executed monthly promotional campaigns using email marketing and social media, driving 5% overall platform revenue increase ($120K additional monthly revenue) and acquiring 8,000+ new subscription users in first quarter

What Was Working

• • Clean, simple presentation

What Needed Improvement

• • No positioning statement - Recruiter doesn't immediately know your specialization
• • No location - Both target JDs are Taiwan-based, should specify city
• • Phone number format - Could be more readable with dashes
• • Missing LinkedIn URL - Critical for professional networking

Before:

CHIEN JUNG LIU
shante19851207@gmail.com / +886989417428

After:

CHIEN-JUNG LIU
Marketing & Business Development Professional

Taipei, Taiwan | +886-989-417-428 | shante19851207@gmail.com
LinkedIn: linkedin.com/in/chienjung-liu

Before:

"Versatile professional with over 10 years of experience across advertising, e-commerce, and technology sectors. Proven track record in roles such as Account Executive, Content Manager, Product Manager, and ESG & HR Principal Specialist, leading large-scale projects and corporate events. Skilled in creative problem-solving, integrated marketing communications, project management, and cross-functional team collaboration. Seeking a challenging business development position in the tech industry to leverage expertise and drive organizational growth."

After:

"Marketing & Business Development Professional with 10+ years driving digital marketing strategy and cross-functional product initiatives across Wunderman Thompson, Books.com, and AUO Corporation. At Books.com, grew social media community to 1M+ followers with 30% engagement rate increase and launched e-book subscription generating 5% revenue lift. Managed 200+ publisher partnerships and 30+ content collaborations with YouTubers/Podcasters, achieving 20% growth in platform traffic. Expert in digital marketing strategy, content creation, data analytics, stakeholder management, and product-led growth."

Before:

ADDITIONAL INFORMATION
• Technical Skills: Marketing, Copywriting, Content Creation, Curation, Project Management
• Languages: Mandarin, English
• Certifications: Google Data Analytics Certificate, Google UX Design Certificate

After:

What Was Working

• • Large-scale project management (thousands of volunteers, major corporate events)
• • Stakeholder coordination (C-suite engagement, cross-functional teams)
• • Budget management (implied through event scale)
• • Current employment (signals stability)

What Needed Improvement

• • Role appears disconnected from marketing career
• • Duties sound like HR/CSR work, not marketing
• • No business development or marketing language
• • Creates narrative confusion about career direction
• • Zero quantification (no budgets, team sizes, impact metrics)

What Was Working

• • Long tenure at major e-commerce platform (10 years shows stability)
• • Internal role change (Content Manager → Product Manager suggests growth)
• • Quantified social media success (1M followers, 10,000+ engagement)
• • Product launch experience with revenue impact (5% increase)
• • Cross-functional collaboration with engineering, design, business teams

What Needed Improvement

• • Only 3 bullets for 9+ years as Content Manager (underdeveloped)
• • Product Manager role thin (2 bullets for key experience)
• • Good metrics but missing context (what was baseline?)
• • "Partnered with YouTubers" undersells partnership management
• • Doesn't show strategic evolution over decade

What Was Working

• • First professional role (establishes career foundation)
• • Tier-1 global agency experience (Wunderman Thompson = prestigious)
• • International client (Unicharm = major Japanese brand)
• • "Senior" title suggests promotion during tenure
• • Cross-border coordination (Japan HQ ↔ Taiwan market)

What Needed Improvement

• • Only 2 bullets for 3+ years (underdeveloped for first role)
• • No mention of promotion (title is "Senior" but no progression shown)
• • "Coordinated" is weak verb (sounds administrative)
• • No campaign results or business impact shown
• • No quantification (campaign count, budget sizes, brand metrics)

What Was Working

• • Degree from reputable Taiwanese university (NYCU)
• • Relevant major (Communication and Technology = directly related to marketing)

What Needed Improvement

• • "Bachelor of Art" → Should be "Bachelor of Arts" (minor grammar)
• • University full name too long (use abbreviation NYCU)
• • Exchange program as separate section (takes too much space)
• • Education placement should be at bottom for experienced professionals

Before Optimization:

Likely Outcome: May reach human recruiter but won't rank highly in ATS searches.

After Optimization:

Likely Outcome: Reaches human recruiter, ranks in top 15% of applicant pool.

Keywords Added for JD #1 (信紘科技):

• 市場開發 → "Business Development," "Market Expansion"
• 行銷策略 → "Digital Marketing Strategy"
• 品牌經營 → "Brand Partnerships"
• 數據分析 → "Google Analytics," "Data Analytics"
• 客戶關係管理 → "Client Relationship Management"
• 跨部門溝通 → "Cross-Functional Collaboration"

Keywords Added for JD #2 (欣彰天然氣):

• 業務開發 → "Business Development"
• 客戶開發與維護 → "Client Relationship Management"
• 市場調查與分析 → "Market Research," "Competitive Analysis"
• 專案執行 → "Project Management"
• 溝通協調能力 → "Stakeholder Management"

Before:

24/45 points (53%) - ⭐⭐⭐☆☆

After:

43/45 points (96%) - ⭐⭐⭐⭐⭐

Story #1: Books.com Social Media Growth (1M+ followers)

• Situation: Books.com had limited social media presence in 2012, losing share to competitors
• Task: Build engaged community and drive traffic to e-commerce platform
• Action: [Your specific strategy - content types, posting frequency, influencer outreach, analytics review cycle]
• Result: Grew from [NUMBER]K to 1M+ followers, [NUMBER]% traffic increase, 10K+ engagement per post

Story #2: E-book Subscription Launch (Revenue Growth)

• Situation: E-book sales plateauing, price barrier preventing new user acquisition
• Task: Develop new product to lower entry barrier and attract price-sensitive segment
• Action: [User research process, team coordination, launch strategy, pricing testing]
• Result: 5% revenue increase, 8,000+ new subscribers in first quarter

Story #3: Wunderman Thompson Client Retention (4 Years, Account Growth)

• Situation: Unicharm Taiwan was competitive account, needed to prove value continuously
• Task: Maintain relationship while expanding account from single brand to multi-brand
• Action: [Relationship building tactics, campaign performance, insights delivery]
• Result: 100% retention for 4 years, expanded from Mamypoko to multi-brand portfolio

Story #4: Publisher Partnership Management

• Situation: Books.com needed content acquisition strategy to compete with Readmoo, Pubu
• Task: Build and maintain publisher relationships, negotiate licensing, coordinate launches
• Action: [Relationship building process, negotiation tactics, collaboration framework]
• Result: 200+ publishers, 40% catalog expansion, high publisher satisfaction

Story #5: Data-Driven Optimization (+20% Reach, +30% Engagement)

• Situation: Social media performance needed optimization, budget pressure to show ROI
• Task: Implement analytics framework and continuous optimization process
• Action: [Tools used, metrics tracked, testing methodology, optimization cycle]
• Result: +20% organic reach, +30% engagement, +10% website traffic

Before:

After: